Vegan Bakes traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today. In February 2011 three Mass Communication graduates from San Sebastian College-Recoletos, Manila, Joanne Lontok, Sharleene Santos, and Angielyn Lacsamana decided to open a small bakeshop along to the Bilibid Viejo Street, Quiapo, Manila. They have already been dabbling in the business for some time ---Joanne, by supplying muffins to a number of Manila’s canteens, and Sharleene, by baking and decorating cakes during special occasions in Bicol --- when they decided to take their hobby one step further. Angielyn, suggested that they name the enterprise “Vegan Bakes“, after the character in a fairy tale, aiming to make it easier for children and their mothers to remember its name. Vegan Bakes primarily aims to serve all ages. From its name “Vegan” means “vegetarian”, It is a good alternative dessert for vegetarians and health conscious because it has in its ingredients a mix of vegetables particularly carrots and eggplant.